Arme Jacobsen’s Series 7 chair is an undeniable design classic. Made with a single piece of plywood, it has reimagined what a chair could be. It’s practical, stylish, comfortable, economical and stackable.
Designed in 1955, the Series 7 chair went on the define the funky, curvy and experimental designs of the 60s, and most famously had a starring role in the Profumo Affair, the sex scandal that brought down Harold Macmillan’s Conservative government in the early sixties.
The then 19 year old model in the centre of the scandal, Christine Keeler, was photographed nude in a provocative photo, her dignity artfully hidden by a very familiar looking chair. The photo became iconic in a matter of months, and is still one of the defining images of the swinging 60s.
Keeler actually sat her derriere on a copy of the chair (the photographer Lewis Morely revealed that he had spent five shilling on a set of the chairs when he spotted them being thrown out on the street), but the chairs, both original and copies, sold like hot cakes. The famous image has been recreated countless times – Amanda Holden, Russell Brand, Sinitta and even Dame Edna Everage have struck the pose.
Jacobsen was already well known for his Egg and Swan chair designs, which populated many 60s interiors with their bold curves and colours, but it was the Series 7 chair that caught on fire, admired for its unique mix of simplicity and innovation.
Its popularity has never waned, still selling in the millions and riding atop a wave of Danish design classics (you can see the chair everywhere in Copenhagen, including government buildings) that would go on to define the way we decorated our homes in the UK.
The Series 7 chair works in any room in the home, but is now commonly used as a dining chair, or the perfect dressing table chair. Our Series 7 chairs are available in a wide range of colours, including three luxurious leather upholstered versions. Jacobsen’s Series 7 design has made a huge impact on how we see furniture today – and to think Keeler had no idea she was kick-starting a furniture revolution when she struck that pose!